Samsung Xmas Animations

Brief

Samsung launched an Xmas campaign to reward users of the Samsung Members app.
Our agency proposed buzz building social media posts (images and videos) relating to the giveaways.

My Role

Create animation storyboards and liaise with the production studio.
First, I would send the production brief, and soon after, I would receive the first drafts. What usually followed
was additional rounds of comments from my side, regarding art direction and storytelling.

Samsung x MINI Photoshoot

Challenge: To communicate Galaxy S9 | S9+ and MINI Countryman to a young demographic
Execution: Capture a rural weekend escape with a young couple

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The photographs had an aspirational adventurer feeling that sought to capture the lifestyle synergies between the Samsung smartphones and the MINI Countryman.

On this project, I worked onsite as an art director, alongside a photographer and a photography assistant.
In post-production, I briefed the external retoucher with reference material and instructions for outputs.

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QLED TV: Anti-OLED

QLED TV: Anti-OLED

AGENCY WORK

Client: Samsung Electronics Czech and Slovak
Skills: Art Direction, Graphic Design, Strategy
Brief: Help Samsung establish their flagship TV line "QLED TV" as a market leader

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