Challenge: To communicate Galaxy S9 | S9+ and MINI Countryman to a young demographic
Execution: Capture a rural weekend escape with a young couple
The photographs had an aspirational adventurer feeling that sought to capture the lifestyle synergies between the Samsung smartphones and the MINI Countryman.
On this project, I worked onsite as an art director, alongside a photographer and a photography assistant.
In post-production, I briefed the external retoucher with reference material and instructions for outputs.