Spotify is great, but in a business context it is necessary to take care with its implementation.
Some time ago, I visited a lifestyle store that sold a curated range of garments and design wares, and they had a Spotify free account. How did I know? well, I was in their store for a reasonable amount of time and played witness to 2 sets of ads. Not cool.
The interior design of the store was quite trendy and I would say the price point of the goods to be on the pricey end of the scale. This brand was seemingly aspirational with its interior design and goods selection, but failed to go the extra millimetre in its brand positioning by upgrading to a Spotify Premium account.
Every brand touchpoint forms the brand experience, sound being no exception. Upgrading to premium would have cost a couple of bucks more but would have made all the difference.