shopitect | Brand Video

The retail production department at Cheil advertising agency wanted to brand itself, in order to better market its services and to extend its client base.

European HQ came up with the name “shopitect” and I was tasked with creating the brand manual.

On top of that, I worked on the brand video, where I designed the storyboard, liaised with the production company, wrote the script and performed the voiceover for the final video.