Korean Chamber of Commerce


Brief:

Design a logo with a combination of elements that relate to the Czech Republic and Korea

Proposal:

Design decisions:

  • The symbol is a fusion of the yin-yang sign with the silhouette of Prague Castle

  • This mark intertwines 2 cultures and manages to retain its symbiotic quality

  • Alegraya (typeface) is used to contrast with the minimalist symbol

  • This typeface evokes feelings that this is a professional, traditional and respected institution