POWERbot Campaign


Brief:

Create a digital assets to communicate POWERbot as the best robotic vacuum on the market.


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Idea 1

Tongue-in-cheek execution that exaggerates
the power of the POWERbot.

Concept, copywriting, and graphic design by me.


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Idea 2

Inspired by the social sentiment of wealthy European countries complaining about immigrants coming over to steal their jobs.

This execution is in a breaking news format
to parody the shock value of the message.

Ultimately, the idea purports to twist the negative feelings of the phrase into a positive message—while simultaneously communicating the lifestyle advantages of the product.

Concept, copywriting, and graphic design by me.