QLED TV: USP KV


Brief

Develop key visuals that communicate the USPs of the QLED TV.


Key Visual 1

  • Concept inspired by The Lord of the Rings.

  • The text inscription consists of the devices that can be controlled by the One Remote Control.

  • Concept, copywriting, and graphic design by me.


Key Visual 2

  • The feedback from the marketing director reveals the problems of the thin cable in a graphic design context (it not being visible).

  • This subsequently highlights the benefit of the thin cable in a consumer context.

  • Concept, copywriting, and graphic design by me.