Apple Museum [Social]

Soon after the Apple Museum had opened its doors in Prague, an in-house digital marketing team was formed, and I functioned in this new team as a graphic designer/copywriter.

At the beginning, my main task was to create content and to build up a following on social media. As you will see below, I split the pictures into separate posts to create a unique visual language, and supplemented these visuals with engaging copy. As a result, each post was connected by a narrative.

The content was deliberately showcased in a gallery-like manner; whereby, a user scrolling through our profile would encounter an exhibition of content. Ultimately, this touchpoint would give users a taste of the Apple Museum experience.