Cheil PF 2019

Brief

Create a social media post to welcome the new year.

Solution


Process

I wanted to get my hands dirty with some good old fashioned arts and crafts. With the proliferation of boomerang content on instagram, I thought that it would be neat to create a looping stop animation.

My colleague (copywriter) and I went to a craft store and bought some card, and then we used a hole punch on A4 card to create the pieces for the stop animation. To form the letters, I printed and cut out a stencil to use as a guide. When it came to animating, we decided it would be easier for us to form the letters first and then animate backwards.